品牌的概述超过徽标，颜色和字体。那些审美元素对建立我至关重要变幻品牌，但他们不是推动组织的心，而且他们并不是开始品牌旅程的正确位置。

Read on to discover our expert advice on how to create a brand vision board, plus get our free downloadable brand vision board template! And if you’re ready to take it to the next level, you should definitely check out ourcontent marketing services并与我们的专家团队预订内容战略会话。

Brand愿景板和品牌旅程

我们最近在Untold内容上进行了“品牌旅程”，我们的团队在几周内通过视频聊天达到了一系列，以集思雷竞技电竞竞猜广益并创造我们的品牌形象。我们的目标是建立一个连贯的品牌形象，揭示了我们对我们的客户和社区的核心。我们在这些谈话中发现的是，通过潜水来设计我们喜欢的设计和排版来开始品牌旅程是毫无意义的。

Successful brand journeys must start with words, not designs alone.

By asking deep questions about the nature and heart of our business-what deliverables we most love to work on, who we love working with, what “vibe” we give off when collaborating-we were able to establish a foundational understanding of our branding vision before ever talking about design.

User-centered designers would agree that all excellent design starts with knowledge, concepts, and what we’re calling here visions.

BrandVision Board Example

因此，我们创建了以下品牌愿景董事会，以举办通知我们的品牌形象的所有更深入的思考（查看我们的基于设计的品牌板这里）：

虽然一个良好的老式品牌板在一个有影响力的视觉方案中展示了组织的品牌，但一个品牌愿景板揭示了推动您品牌的单词，知识和使命：您的组织对您的品牌在世界上产生的影响的愿景。

品牌愿景板的十个要素

我们设计了我们的品牌愿景董事会，以捕获作为公司愿景的所有信息。我们的战略是什么，真正的北方目标？什么内容将提供，为什么？谁将受益于这项工作？在某种方式，品牌愿景委员会作为一页的业务计划我们公司中的任何人都可以迅速引用，以记住推动我们工作的关键概念。

We recommend that your brand vision board include the following elements:

标语

Although this is featured at the top of the brand vision board, you might not start your brand journey by discussing the tagline. This often comes later in the process, after you’ve established who you are and what you do.

我们是谁

How will you package yourself to the clients, leads, and communities you want to serve? What are the characteristics of your team? Do you have a shared educational background or level of experience? This is the place to establish who you are as a company.

我们所做的

Second to knowing who you are is establishing what you provide (and even more importantly, what you don’t provide). Try to make this section as tactile as possible.

Vision

This is your organization’s vision for the future. At the highest levels, what do you most hope to achieve? This is your opportunity to dream big about the zoomed-out impacts you will make on the world.

Ideal Clients

在建立更高级别的项目之后，就像你是谁，你做了什么，以及你的愿景，现在是时候更加专注于推动你走向这些重要目标的实际问题。您必须了解您理想的客户，以便您可以将您的内容营销和外展努力集中在与这些受众建立关系中。

客户疼痛点

Anything you create and deliver should address a client pain point, which are the gaps in your ideal clients’ work and their needs. We find that many of our clients are decent writers, but lack time and resources to write. This knowledge drives our business model (i.e. we do writing) and our content mission statement (i.e. we provide resources to support better business writing).

内容任务声明

Whatever content you will develop and deliver as an organization-whether web copy, blog posts, podcast episodes, YouTube videos, email newsletters, white papers, peer-reviewed publications, and ANY other content-based deliverable-should align toward a larger mission that contributes to your organization’s vision.

A content mission statement indicates the medium you will deliver content in (for us, this is primarily our blog), what you will provide, who you will provide it to, and why it will help them. This is a key aspect of your content strategy because as you go to write or create content, you can return back to this mission statement again and again to ensure that what you create serves your larger mission. Alignment is key to successful communications.

广告

创建内容后，您将如何与世界分享？这不是传统的广告，而是一个通过解决他们的痛点来广播您的信息并构建客户关系的机会。选择最佳网络以提供内容并创建内容日历是密钥。

产品

你关键产品和服务将提供什么?RAYBET雷官网This is where you write down the kinds of things you produce (and make it clear what falls outside of your content strategy by leaving some things off the list).

SEO关键词

如果您正在创建令人惊叹的内容，没有人能找到，那么点数是什么？我们使用Moz Pro关键字Explorer和Google趋势工具来查看我们的客户和社区在线搜索哪些常见的事项，然后确保我们以谷歌SEO蜘蛛将高度理解和排列的方式来单词。RAYBET雷官网

如果您希望人们找到您的内容，那么您应该考虑识别将使人们带到您的工作的最常见的搜索短语。考虑到这一点，如果您决定联系到SEO建议的数字营销专家，则符合您的研究符合您的研究，以确保您决定联系的营销专家有与您的领域相关的经验。例如，如果您对财务顾问营销感兴趣，与需要创造性部门营销的公司相比，您的要求将不同。

结论

Your brand vision board reveals at the highest levels what you are up to as an organization and what impacts you hope to create. Enjoy the process! And remember that articulating a vision is key to establishing a successful brand for your organization.

想要创建自己的品牌愿景板吗？Get our免费品牌愿景板模板！！您将收到一封包含我们品牌愿景板模板的电子邮件。然后，您可以使用它来创建一个引人注目的愿景板！

And, learn如何创建基于设计的品牌板, and c我们的设计为基础brand board template！！

Join our community of thought leaders and industry experts who are pros at communicating complex ideas. Get updates from the Untold Content team of English-professors-turned-entrepreneurs订阅我们的电子邮件列表。您将收到思想挑衅技术写作和商业写作文章，查看迷人的信息图表，并深入了解我们的写作专家的思想。